Writing Offers Retailers Will Actually List
Beautiful creative means little if the offer cannot clear key account compliance and flyer deadlines.
Modern trade teams need clean pack architecture, legal claim language, and artwork that fits flyer grids. Start with the retailer’s submission calendar, not the agency moodboard.
Document what is negotiable (secondary display fees, combo partners) and what is fixed (unit size, VAT treatment). Channel-specific offer kits that include both save weeks of back-and-forth before a seasonal cut.