Modern trade supermarket
Flyer-led promotions with listing rules, gondola negotiation, and weekly price communication.
- Flyer / digital flyer cut
- Secondary display brief
- Key account claim format
Channel offers
A thematic catalog of the trade paths we design for—not a software product, but the shared language behind promotions that survive listing rules and field sell-in.
Six channels we often start with
Each pattern is a conversation starter. We rename mechanics, claim windows, and POS to match your brand and retailer calendars.
Hypermarket & club
Larger pack deals and multi-buy ladders that survive bulk-buying missions.
- Club pack architecture
- End-cap mechanics
- Membership price story
Convenience & CVS
Fast decisions, tight facings, and impulse mechanics that crew can explain in one breath.
- Counter / fridge POS
- Trial or multi-buy
- Crew script card
Traditional trade & wet market
Wholesale-friendly carton deals with clear margins for shop owners.
- Carton / case deal
- Owner margin note
- Simple claim window
Cash & carry / wholesale
Route-to-market offers that reward order size without colliding with retail pricing.
- Tiered case deals
- Distributor sell-in story
- Conflict check vs retail
Specialty & pharmacy
Credibility-led offers with tighter claim language and staff recommendation cues.
- Staff talk track
- Compliance-safe claim
- Shelf talker set
How we move from catalog to live offer
A short sequence your trade and sales teams can follow together.
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Name the channel conflict
List where modern trade, convenience, and wholesale currently contradict each other on price, pack, or claim.
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Choose the mechanic per path
Pick offer types that fit dwell time, listing rules, and distributor margins—not one template for every outlet.
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Write sell-in and POS
Arm field teams and store crews with language that matches the channel, then pilot before a national cut.
Want these adapted to your brand?
Browse related engagements or tell us which channel feels most urgent.